Wizard University was developed as a next generation of products and services of Wizard Studios Global Events. C. Russell Brumfield founded Wizard Studios in 1990 as a themed special event and media production company servicing the Fortune 1,000.

Brumfield is an avid student of science, technology, business, marketing, motivation, philosophy, Neurolinguistic programming (NLP) and human behaviors. While he grew Wizard Studios into a global event company with locations in New York, LA, Florida and Puerto Rico, he incorporated his education into a business model and formula that has successfully produced more than 20,000 events on five continents and for eighty percent of the Fortune 500.