Wizard founder C. Russell Brumfield has an endless curiosity as diverse as his career. He is a student of science, technology, business, marketing, design, philosophy, religion, human behavior, metaphysics and astral lore. His interests and experience have afforded him the insight to grasp the nature and potential of the pioneering field of scent communication and multi-sensory behavior modification. With the assistance of business partner James Goldney, he wrote the bestselling marketing book Whiff! The Revolution of Scent Communication in the Information Age (Quimby 2008.)

Pulling the brain science from over 200 studies cited in Whiff! as well as his collaboration with the world’s leading multi-sensory experts, Brumfield combind Neuro-Liguistic Programming and other leading-edge methodologies to create Wizard University’s proprietary training techniques.